Our Mission: A Spirit Of Adventure In Every Sip
To share that story with the world, one sip at a time. We believe great rum doesn’t just taste good — it feels good. That’s why we’re committed to creating bold, award-winning spirits that spark curiosity, fuel celebration, and leave a lasting impression.
We are proudly independent, relentlessly creative, and rooted in integrity. From our beginnings on a remote Caribbean island to building a global brand from scratch, we’ve never followed the rulebook — and we don’t plan to start now.
The Beginning Of The Journey
We didn’t mean to start a rum company. We just wanted to see the world. Armed with a Lonely Planet guide and zero mobile phones (yes, it was that long ago), we set off with backpacks, limited funds, and a craving for adventure — not rum. Because back then, all we’d tasted was the nasty stuff from supermarket shelves — over-sweetened, underwhelming, and hangover-inducing.
We flew to LA. Lived in a campervan. Survived on cheese sandwiches. Then a Californian we’d just met offered us a house-sit on a tiny island in the Caribbean. Roatán — 40 miles off the coast of Honduras, fringed with coral reef and full of wild jungle.
We said yes. Obviously
The Discovery
Island life was raw, real, and magical. We got scuba certified, explored untouched beaches, and met a local legend known as The Dutch Pirate, who ran a small rum distillery supplying bars across the island with liquid gold he called Pirate’s Grog.
One sip changed everything.
Why didn’t everyone have access to rum like this?
Over the next six months, we learned the craft — how to blend, age, and bottle true Caribbean rum.
Back To London — And A New Dream
By 2014, we were back in London with a single mission: bring real rum to the UK. We made our first batch in a Scottish distillery, loaded up our MPV (we called him Henry), and sold it case by case — out of the back of the van. Fast forward a few years and Pirate’s Grog was being poured in Selfridges, Harvey Nichols, and bars across the country. We even launched the UK’s first Rum Music Festival — Rumbellion — and the Pirate’s Grog legend began to spread.
Weathering The Storms
Then came 2020.
COVID hit. Overnight, we lost every event, wholesale deal, and export contract.
But we didn’t quit — we pivoted.
We built our eCommerce business from scratch — no PR agency, no celebrity influencer, just us, our rum, and the loyal customers
who kept us afloat.
Today, over 70% of our sales come directly from our website and Amazon. We’ve opened a warehouse-turned-underground music venue in Tottenham, rebuilt our wholesale network, and are once again exporting our rum across the seas.
Our Legacy
We’ve survived lawsuits (cheers, Bacardi), Brexit chaos, supply chain storms, and the endless tide of corporate brands clogging supermarket shelves with forgettable rum.
But here’s the truth:
- We didn’t start Pirate’s Grog to get rich.
- We started it because you deserve a rum that’s actually good.
- No celebrity face.
- No corporate fluff.
- Just exceptional, golden rum — made by people who live and breathe it.
If you’re ready to taste the difference and join the Rum Revolution, grab a bottle today. Once you try Pirate’s Grog, there’s no going back.
