At Pirate’s Grog, we exist to ignite a spirit of adventure in every bottle. Born from wanderlust and built with grit, we craft exceptional rum that tells a story — of discovery, connection, and the courage to do things differently.
Our mission is to share that story with the world, one sip at a time. We believe great rum doesn’t just taste good — it feels good. That’s why we’re committed to creating bold, award-winning spirits that spark curiosity, fuel celebration, and leave a lasting impression.
We are proudly independent, relentlessly creative, and rooted in integrity. From our beginnings on a remote island to building a global brand from scratch, we’ve never followed the rulebook — and we don’t plan to start now.
Our vision is to become one of the world’s most loved rum brands, known not just for the quality of our craft, but for the character behind it. We aim to inspire our team, delight our customers, and prove that with passion, perseverance, and a dash of rebellion, anything is possible.
This is more than a business. It’s a legacy in the making.
If you'd like to know the full story, read on...
We didn’t mean to start a rum company...
We just wanted to see the world.
Armed with a Lonely Planet guide and zero mobile phones (yep, it was that long ago), we set off with backpacks, limited funds, and a craving for adventure. Not rum. Because back then, all we’d tasted was the nasty stuff from the supermarket shelves—over-sweetened, underwhelming, hangover-inducing rubbish.
We flew to LA. Lived in a campervan. Survived on cheese sandwiches.
Then a Californian we’d just met offered us a house sit on a tiny island in the Caribbean. Roatán: 40 miles off the coast of Honduras, fringed with coral reef and full of wild jungle.
We said yes. Obviously.
Island life was raw and real.
We got scuba certified. Explored untouched beaches. Met a local legend known as The Dutch Pirate, who had set up a tiny rum distillery supplying bars across the island with liquid gold he called Pirate’s Grog.
One sip and everything changed.
Why didn’t everyone have access to rum like this?
Over the next 6 months, we learned the craft.
And by 2014, we were back in London with a dream: bring real rum to the UK.
We made our first batch in a Scottish distillery, loaded up our MPV (we called him Henry), and sold it case by case—out the back of the van.
Fast forward to contracts with Selfridges, Harvey Nichols, and hosting the UK’s first rum music festival. Pirate’s Grog was officially a thing.
But in 2020, COVID hit.
We lost every event, wholesale deal and export contract—overnight.
So we pivoted to eCommerce. No PR agency. No celebrity influencer. Just us, our rum, and the customers who kept coming back for more.
Now 70% of our sales come direct from our website and Amazon.
We’ve opened a warehouse-turned-underground music venue in Tottenham, re-built our wholesale contracts, and we're exporting again this year.
We’ve survived lawsuits (cheers Bacardi), Brexit chaos, supply chain hell, and the never-ending battle against big-budget brands clogging supermarket shelves with meh rum.
So here’s the thing:
We didn’t start Pirate’s Grog to get rich.
We started it because YOU deserve a rum that’s actually good.
No celebrity face. No corporate fluff. Just exceptional, golden rum, made by people who live and breathe it.
If you’re ready to taste the difference and join the rum revolution—grab a bottle today.
Once you try Pirate’s Grog, there’s no going back.
Welcome aboard, captain.
Cheers,
Beth & Gaz
(Co-founders, Pirate’s Grog)
